Redefining Innovation Through The CBS MBA

Core Insights - The article highlights Davi Drummond's journey from Brazil's tech sector to pursuing an MBA at Copenhagen Business School (CBS) to enhance his strategic and business leadership skills [1][3][11] - Davi emphasizes the importance of innovation as a mindset for leading meaningful change, rather than merely a technological implementation [4][11] Group 1: Background and Motivation - Davi, an industrial engineer, transitioned from supply-chain roles to client-facing positions at Oracle and Salesforce, focusing on technology-driven solutions in Latin America [2] - The MBA program at CBS provided Davi with mentorship and networking opportunities, particularly through connections with influential business leaders [1][3] Group 2: Learning and Development - CBS's emphasis on contextual learning allowed Davi to frame his existing knowledge within a European context, enhancing his understanding of different governance models and cultural attitudes towards innovation [5][7] - The MBA experience helped Davi connect innovation with business strategy, enabling him to think critically about scaling ideas and embedding innovation sustainably within organizations [7][11] Group 3: Practical Application - Davi participated in a Strategy Project at CBS, collaborating with a Danish sports tech scale-up to develop a go-to-market strategy for Latin America, bridging his past experience with future goals [6] - His role at Accenture as an Experience Transformation Consultant allows him to implement technology solutions end-to-end, reflecting a natural evolution of his skills [6][11] Group 4: Cultural Insights and Comparisons - Davi notes the contrasts between Brazilian and Danish business practices, highlighting Brazil's flexibility and creativity versus Denmark's structured governance that supports long-term innovation [8] - He recognizes that innovation creates value differently depending on the business and societal context, reinforcing his ambition to act as a bridge between technology and business [8][11] Group 5: Advice for Future Participants - Davi advises prospective MBA students to understand their goals while remaining open to new directions, emphasizing the importance of cultural context in building relationships in Denmark [10]