De minimis elimination strains Lululemon’s fulfillment model

Group 1 - The elimination of the de minimis exemption on August 29 has prompted retailers and online merchants to adjust their supply chains, as it previously allowed sub-$800 imports to enter the U.S. duty and tax-free [3] - Lululemon's U.S. e-commerce orders, which are largely fulfilled through Canada, will now incur duties that were previously avoided, leading to increased fulfillment costs [4] - The removal of the de minimis exemption is expected to impact Lululemon's gross margin significantly, accounting for approximately 170 basis points of the anticipated 220 basis point decline related to tariffs for the year [5] Group 2 - Lululemon anticipates a $320 million net impact on its 2026 operating margin due to higher tariffs and the removal of the de minimis exemption [6] - The end of the de minimis exemption and higher tariffs have led Lululemon to reduce its revenue and earnings expectations for 2025, with an expected $240 million hit to gross profit [7] - The company is exploring various strategies to mitigate the financial impact, including negotiating lower vendor rates and selectively increasing prices [7]