Core Viewpoint - Qiandao Lake is undergoing transformation to become a world-class "lake+" tourism destination, focusing on product innovation, scene creation, and business model restructuring to achieve high-quality development [1][2]. Group 1: Current Challenges - The tourism industry in Qiandao Lake faces significant challenges, including poor product experience and service quality, with outdated offerings and a lack of new attractions [2]. - Competition from nearby regions, such as themed parks and leisure resorts in Hangzhou and other cities, intensifies the pressure on Qiandao Lake to innovate and adapt [2]. - The changing demands and consumption patterns of tourists necessitate a proactive transformation to avoid market obsolescence [2]. Group 2: Future Development Strategy - Qiandao Lake's strategy for becoming a world-class destination is based on three main pillars: ecological protection, a systematic innovation blueprint, and a shift from ticket-based revenue to experience-based consumption [3][4][5]. - The recently released implementation plan aims to integrate management, resources, and branding while promoting a diverse range of tourism experiences, including sightseeing, leisure, and wellness [4]. - The initiative includes the "Eight Warm Services" aimed at enhancing visitor experience, such as transparent pricing in dining and accommodations, reduced parking fees, and efficient complaint handling [5].
打造世界级“湖泊+”旅游目的地 浙江千岛湖求变
Zhong Guo Xin Wen Wang·2025-09-24 19:37