冯擎峰的两把“尖刀”：原创与驾控

Core Insights - Lotus Cars is emphasizing originality and innovation in the automotive industry, advocating for a shift away from imitation towards creating unique, world-class products [2] - The new models EMEYA and ELETRE represent Lotus's transition from traditional combustion engines to digital electric vehicles, with starting prices of 538,000 RMB and 558,000 RMB respectively [3] - The company aims to balance driving performance and comfort through advanced technologies, rejecting the trend of merely increasing configurations without meaningful differentiation [5] Group 1: Product and Technology - The EMEYA and ELETRE feature exclusive technologies such as the world's only pure electric production active dual-layer rear wing and the first pure electric SUV active rear-wheel steering [5] - Lotus Cars is focused on enhancing vehicle controllability through AI algorithms that integrate active components for optimal performance [5] - The company plans to introduce a new hybrid technology called "Road Long" next year, expanding its product offerings [7] Group 2: Market Position and Strategy - The ultra-luxury car market in China is facing challenges due to the rise of domestic brands that offer emotional value and smart features [6] - Lotus Cars is currently not yet profitable, aiming to achieve breakeven with annual sales of 30,000 units [8] - The brand's recognition varies globally, with the highest awareness in the UK, followed by the US and Japan, while it is still working to enhance its presence in China [8]