Group 1: Core Concepts of Guochao - Guochao represents not only a wave of domestic products but also a surge in national strength and fortune, driven by three key elements: national culture, domestic brands, and the power of youth [1] - The essence of Guochao lies in the empowerment of national culture, which differentiates it from other consumer trends, providing unique identity recognition and emotional value [2] - The transformation from "Made in China" to "Intelligent Manufacturing in China" has enabled domestic brands to connect traditional culture with modern trends, enhancing product quality and consumer trust [3] Group 2: Role of Youth in Guochao - The youth power is the fundamental driving force behind the rise of Guochao, as it reflects a narrative of cultural confidence and pride in domestic products [4] - Young consumers view purchasing Guochao products as a fashionable choice, contributing to their identity affirmation and social currency [4] - The discerning nature of the youth ensures that only brands that genuinely integrate tradition and modernity will succeed in the Guochao market, pushing for continuous innovation and quality [4]
文化为魂、品牌为桥、青年为力 三大力量助力国潮腾飞
Zheng Quan Shi Bao·2025-09-24 22:23