暑期入境游持续升温 外国游客缘何日益钟爱“China Travel”？

Core Insights - Shanghai has welcomed over 5.5 million inbound tourists in the first eight months of this year, with more than 4.1 million being foreign visitors, indicating a strong recovery in the inbound tourism market [1][4] - The increase in foreign tourists is attributed to various factors, including the implementation of visa-free policies, improved transportation, comfortable accommodations, and diverse culinary experiences [1][4] - The Shanghai tourism sector anticipates that the number of inbound tourists will exceed 8 million by the end of the year, driven by ongoing policy benefits and enhanced international flight capacities [4] Inbound Tourism Growth - In the first eight months of 2025, inbound tourist numbers grew by 37.08% year-on-year, with foreign visitors increasing by 50.21% [4] - Key source countries for tourists include South Korea and Japan, with visitor numbers increasing by 123.9% and 55.4% respectively [4] - The U.S. and Russia also showed steady growth in tourist arrivals, with 340,000 and 209,000 visitors respectively [4] Diverse Tourist Segments - The Shanghai Spring and Autumn International Travel Service has received over 30 study tour groups this year, highlighting a growing interest in educational travel among foreign youth [2] - These study tours cover various themes, including technology experiences and cultural immersion, fostering international exchanges and cooperation [2] Enhanced Visitor Experience - Shanghai is continuously improving its inbound tourism environment, with over 1,000 tourist toilets mapped electronically and nearly 1,200 traffic guidance signs installed near attractions [6] - The city has established over 60 tourism consultation service centers and one-stop service centers at major airports to provide efficient and friendly information services to visitors [6] - Ongoing efforts are being made to upgrade services in payment convenience, multilingual support, transportation connections, and cultural experiences [6]