Aster overtakes Hyperliquid with $13bn volume as exchange teases second airdrop

Core Insights - Aster has surpassed Hyperliquid in trading volume, achieving $13.5 billion compared to Hyperliquid's $9.6 billion in the last 24 hours, following Aster's announcement of a second token airdrop [1] - Aster's trading platform allows users to earn points that will convert into Aster tokens by October 5, with the token's market value reaching $3.3 billion after a nearly 2,000% increase since its rebranding on September 17 [2] - Aster is backed by YZi Labs, led by Changpeng Zhao, the former CEO of Binance, who has leveraged his influence to promote Aster [3] Company Strategy - Aster's strategy includes incentivizing users with free tokens, a common tactic in the crypto exchange industry, similar to Hyperliquid's previous campaigns [4] - The concept of "vampire attacks" is highlighted, where new DeFi protocols attempt to attract users from established competitors by offering better rewards, as seen in Sushiswap's attempt against Uniswap in 2020 [5] - Aster plans to continue its promotional efforts with a third airdrop campaign after the current one concludes, indicating a focus on user retention and engagement [6]