Hyundai Motor's New Heritage Campaign Celebrates Legacy of STELLAR and SONATA

Core Insights - Hyundai Motor Company launched a heritage campaign to celebrate the 40th anniversary of the SONATA and honor the historical journey of its mid-size sedans, STELLAR and SONATA [1][5] Group 1: Heritage Campaign Details - The campaign includes a special pop-up exhibition at piknic in Seoul from September 25, 2025, to January 4, 2026, showcasing a fully restored 1988 STELLAR and archival materials [3][5] - The exhibition features the STELLAR 88, a special edition model launched for the 1988 Seoul Olympic Games, alongside technical drawings, catalogues, and R&D records [2][3] - Hyundai is releasing the second edition of its heritage publication series, RETRACE Magazine, which includes 16 original pieces exploring the legacy and technological achievements of STELLAR and SONATA [3][5] Group 2: Merchandise and Engagement - Exclusive STELLAR and SONATA merchandise will be available for purchase during the exhibition at piknic and select Hyundai Motorstudio locations [4] - A book talk event is scheduled for October 18 at Hyundai Motorstudio Seoul to engage audiences further [3][5]