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网易首次披露如何将AI嵌入游戏制作流程;世嘉官宣“如龙”IP最新作|游戏早参
Mei Ri Jing Ji Xin Wen·2025-09-24 23:19

Group 1 - NetEase has integrated AI into its game production process, achieving a 70% increase in scene design efficiency and a 30% improvement in animation production efficiency through over 1000 new production pipelines [1] - AI code generation tools have enhanced development efficiency by 50%, with AI logic quality reaching expert-level standards [1] - AI-driven user profiling and intelligent customer service have led to a 250% increase in marketing efficiency, indicating a significant boost in operational capabilities [1] Group 2 - Sega announced the latest installment of the "Yakuza" IP, titled "Yakuza 3: Dark Ties," which will be released on February 12, 2026, alongside "Yakuza: Kiwami 3" [2] - The new game focuses on a rival character from the previous "Yakuza" series, reinforcing Sega's ability to manage and develop its IPs [2] - Continuous development of mature IPs is seen as a crucial path for stable revenue generation in the gaming industry, highlighting the importance of long-term content value and brand extension potential [2] Group 3 - NetEase's MMORPG "The Legend of the Condor Heroes" will cease operations on November 24, 2025, less than two years after its launch, which was initially promoted as a "150-year long-term operation" [3] - The decision to terminate the game reflects the risks associated with IP collaborations and the challenges of lifecycle management in the gaming industry [3] - The reliance on IP and the need for sustainable content and business models remain critical challenges for game developers [3]