推动“百业+文旅”深度融合发展

Core Insights - The Jiangsu Provincial Government has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on integrated development and enhancing the product system of cultural tourism [1] Group 1: Integration and Collaboration - The establishment of a "Big Cultural Tourism" working mechanism is essential, requiring cross-departmental coordination and a permanent collaborative platform to address major issues in the integration of various industries with cultural tourism [2] - A resource integration mechanism will be created, involving government leadership and third-party participation to conduct a comprehensive resource survey and establish a database for "integrated resources" [2] Group 2: Regulatory and Service Mechanisms - A comprehensive service and regulatory mechanism will be implemented to enhance cultural tourism consumption services, including the establishment of financial support policies and market regulation measures [3] - The government will focus on improving the quality of tourism services and ensuring a healthy market environment through enhanced regulatory measures [3] Group 3: Innovative Consumption Scenarios - Differentiated integration models will be designed for various industries, creating unique consumption scenarios such as "Performance + Cultural Tourism" and "Agriculture + Cultural Tourism" [4][5] - The integration of agriculture and cultural tourism aims to create new consumption scenes centered around rural areas, enhancing agricultural value and promoting rural tourism [5] Group 4: Sports and Cultural Tourism - The integration of sports and cultural tourism will be promoted through events, enhancing the tourism experience by incorporating local culture and cuisine into sports events [6] - The Jiangsu Provincial Football League has demonstrated significant tourism growth, with a 24.67% increase in visitor numbers during a specific period, showcasing the multiplier effect of sports events on local tourism [6] Group 5: Product Supply and Development - The cultivation of high-quality cultural tourism enterprises is emphasized, encouraging collaboration among key players in the industry to form competitive clusters [7] - Support will be provided for traditional tourism businesses to upgrade and for new enterprises in digital and innovative tourism sectors to thrive [7] Group 6: Technological Empowerment - The integration of technology into cultural tourism is highlighted, utilizing advanced technologies like big data and AI to innovate and enhance the cultural tourism product offerings [8] - Local historical and cultural resources will be leveraged to promote the integration of various industries with cultural tourism through targeted project development [8]