初瑞雪宣布辛选新调整,主播变合伙人,利润四六分成,“赔钱公司不管”
Qi Lu Wan Bao·2025-09-24 09:31

Core Viewpoint - The company has transitioned its partnership model from a signed contract system to a partnership system, allowing streamers to operate independently while the company provides support and resources [1][5]. Group 1: Partnership Model Changes - The new partnership model allows streamers to form independent partnerships with the company, where each streamer acts as the CEO of their own business [3][5]. - The company will charge a service fee of approximately 5%, with streamers receiving 60% of the profits, significantly increasing their earnings potential [3][6]. - Streamers will bear their own operational and legal responsibilities, which may lead to greater challenges as they are now responsible for their own profits and losses [5][6]. Group 2: Company Adjustments and Challenges - Following the exit of the previous leader, the company has undergone several adjustments, including layoffs across multiple departments [6][7]. - The company has faced recent controversies, including issues related to product safety and investigations involving the former leader [6][7]. - The company aims to reduce reliance on individual streamers and is focusing on building a more structured management system to enhance operational efficiency [7]. Group 3: Market Position and Future Outlook - The company has established a strong supply chain with an annual sales target of 50 billion, which could provide a competitive edge if it successfully transitions to a corporate model [7]. - The exit of the previous leader may lead to a restructuring of traffic on the platform, with potential short-term impacts on viewership and long-term shifts towards a more decentralized model [7].