南方基金何典鸿：公募基金销售费用改革正促使行业更加重视权益类资产

Core Insights - The growth of ETFs in recent years has been significant in both quantity and scale, prompting large managers to focus on product line completion while smaller managers tend to specialize in high-quality offerings [1] Group 1: Industry Trends - The creation of products should be based on industry trends, long-term investor philosophies, and perceived benefits, with the core goal being to enhance investor value [1] - The public fund sales fee reform is driving the industry to place greater emphasis on equity assets [1] Group 2: Company Strategy - Southern Fund has shifted its focus from "emphasizing initial offerings" to "emphasizing ongoing management," aiming to build a comprehensive strategy system that provides long-term support [1] - The company believes that customer attributes should be integrated into the entire lifecycle investment planning, ensuring that strategy offerings are closely aligned with specific scenarios such as retirement and education, thereby enhancing product adaptability [1]