Ge Long Hui A P P·2025-09-24 09:34Core Viewpoint - The B-segment sedan market in China is experiencing a significant price war, with domestic brands aggressively entering the market at previously unthinkable price points, such as 80,000 yuan [1] Group 1: Market Dynamics - The recent launch of the Roewe M7 DMH at a limited-time price of 85,800 to 102,800 yuan targets the 100,000 yuan plug-in hybrid sedan market [1] - Competitors like BYD's Qin L and Galaxy A7 are also focusing on the 80,000 yuan price range, indicating intense competition in this segment [1] - The B-segment market is characterized by large capacity and high profit margins, which have traditionally been dominated by joint venture brands [1] Group 2: Competitive Landscape - Joint venture brands are also introducing plug-in hybrid models in the B-segment, such as the Accord e:PHEV and Passat PHEV, which are priced around 200,000 yuan [1] - Monthly sales figures for these joint venture models remain in the hundreds, suggesting a potential shift in consumer preference towards domestic brands [1] - The high-end sedan market is witnessing a decline in Japanese and other joint venture brands, while domestic brands are rapidly gaining market share [1]