从“卖商品”到“造场景” 数字新消费成湖滨商圈“主角”

Core Insights - The event "Digital Consumption Carnival 2025" in Hangzhou showcases the integration of technology into consumer experiences, featuring a robot band and various digital consumption themes [1][2] - The "Xizi Magic Box" is introduced as a key attraction, offering an immersive shopping experience with cutting-edge technology products [1][2] Group 1: Event Highlights - The event marks the launch of the "Hangzhou Digital Trade Fashion Consumption Week" with ten major activities and themes related to digital consumption [1] - The "Xizi Magic Box" features a cube structure with dual 3D screens, showcasing innovative tech products and creating an immersive shopping environment [1] Group 2: Technological Innovations - The "Xizi Magic Box" will display products from the globally influential tech brand "zpilot," including AI interactive robots and AR glasses, totaling 80 new products [1] - The area has been upgraded to include various tech-driven experiences such as a coffee robot, AI customization services, and a digital avatar creation service [2] Group 3: Economic Impact - The commercial area of Hubin has hosted 129 events in the first half of the year, attracting 27.01 million visitors and generating a consumption of 7.35 billion yuan, reflecting a year-on-year increase of 5.3% [2]