智通财经网·2025-09-25 00:00Core Viewpoint - The performance of listed real estate companies in China is expected to decline significantly in the first half of 2025, with continued losses and rising debt levels, indicating a challenging market environment [1][5]. Financial Performance - In the first half of 2025, the average revenue of listed real estate companies was 10.42 billion yuan, a year-on-year decrease of 16.9%, with the decline rate widening by 3.2 percentage points compared to the same period in 2024 [1]. - The average net profit of the industry fell to -830 million yuan, with approximately 60% of listed companies experiencing varying degrees of losses, indicating a growing trend of financial distress [1][5]. Debt and Liquidity - The asset-liability ratio of listed real estate companies, excluding pre-receivables, reached 66.5%, an increase of 0.9 percentage points year-on-year, while the net debt ratio surged to 171.8%, up by 55.8 percentage points [5]. - The cash-to-short-term-debt ratio dropped to 0.88, indicating that over half of the companies cannot cover their short-term debts with available cash, leading to increased liquidity pressure [5]. Company Strategies - Major real estate companies are focusing on accelerating inventory clearance, optimizing the quality of new projects, and enhancing product iteration to adapt to market conditions [1][12]. - Companies like China Resources Land and Longfor Group are demonstrating strong anti-cyclical resilience, with diversified revenue structures where non-development business contributes over 60% of profits [8][11]. Investment Strategy - In the second half of 2025, leading real estate firms will prioritize inventory clearance and ensure the safety, liquidity, and profitability of new projects, focusing on core cities and prime locations [14]. - Companies are adopting precise investment strategies to enhance resource quality and improve operational capabilities [14]. Product Strategy - Companies are responding to the "good housing" policy by enhancing product iteration and focusing on customer needs to improve product quality and service delivery [15]. Business Strategy - Firms are working to establish new development models and create second growth curves, with China Resources Land aiming to strengthen its operational real estate and asset management businesses [16]. - Longfor Group is advancing in multiple operational sectors, focusing on commercial, asset management, property management, and construction to maintain growth and competitive advantages [16].