中经评论：粮食“卷价格”不如“卷品质”

Core Viewpoint - The grain industry is expected to face challenges despite anticipated high yields, with a pressing need to shift from price competition to quality enhancement to ensure sustainable development and food security [1][4]. Group 1: Current Industry Situation - The grain industry is experiencing low price competition, which threatens the overall health of the sector and farmers' incomes, potentially leading to land abandonment and food security risks [1][4]. - Continuous low-price competition may result in overuse of pesticides and fertilizers, degrading soil quality and compromising grain quality [1][3]. Group 2: Consumer Trends - Consumers are increasingly prioritizing quality over quantity, focusing on nutrition, health, safety, taste, and functionality, and are willing to pay a premium for traceable and transparent products [2][4]. Group 3: Quality Enhancement Strategies - Quality enhancement should occur across the entire supply chain, including improved seed quality, sustainable farming practices, and reduced chemical usage [3][4]. - Storage and transportation must maintain grain freshness and nutritional value through specialized facilities and equipment [3]. - Processing should involve increased R&D investment and the use of advanced techniques to retain nutrients and create functional foods [3]. Group 4: Collaborative Efforts Required - A collaborative effort among government, enterprises, research institutions, and consumers is essential to create a market environment that values quality and recognizes premium pricing [4]. - Policies should support green agriculture, establish quality grading standards, and combat fraudulent practices [4]. - Producers need to shift focus from yield to quality, while consumers should adopt a health-conscious mindset and be willing to pay fair prices for high-quality grain [4].