Di Yi Cai Jing·2025-09-25 00:32Core Viewpoint - The upcoming promotional season in overseas markets is expected to boost panel procurement, which serves as a leading indicator for television demand [1] Group 1: Market Trends - In the first half of the year, Korean brands experienced poor sales, leading to significant inventory reduction that impacted panel procurement demand [1] - The inventory reduction phase has ended, signaling a turnaround in panel procurement [1] Group 2: Data Insights - According to Aowei Cloud Network data, global TV panel shipments reached 22.3 million units in August 2025, representing a year-on-year increase of 7.6% and a month-on-month increase of 4.9% [1] - This positive trend has continued since July, reflecting a cyclical recovery in inventory demand [1] Group 3: Future Outlook - Global TV brands are actively preparing for the upcoming overseas promotional peaks during Black Friday and Christmas, indicating a short-term surge in overseas TV demand [1] - This anticipated demand may help mitigate some of the impacts from the domestic subsidy reduction [1]