新华网调查家用净水器市场：繁荣景象藏隐忧

Core Viewpoint - The water purifier market in China is experiencing significant growth driven by increasing consumer health awareness and the introduction of new government policies that support the industry [3][9]. Market Overview - The retail sales of water purifiers reached 14.08 billion yuan from January to August 2025, marking a year-on-year growth of 21.1%, with sales volume and average product price increasing by 16.6% and 3.9% respectively [3]. - The price range for water purifiers varies from several hundred yuan for basic models to over ten thousand yuan for high-end versions, indicating a diverse market catering to different consumer needs [1]. Industry Challenges - The industry faces issues such as intense competition, marketing chaos, and a lack of innovation, with many brands engaging in repetitive specifications and misleading performance claims [4][5]. - A high volume of consumer complaints, totaling 11,869, highlights problems related to unclear filter lifespan, false advertising, and misleading sales tactics targeting vulnerable groups [3]. Regulatory Developments - New national standards for water treatment filters will be implemented in February 2025, prohibiting misleading claims about health benefits and requiring transparency in advertising [5]. - Industry associations are working to promote traceability standards to combat counterfeit products and enhance consumer trust [5]. Consumer Guidance - Consumers are advised to focus on filter performance rather than just price, as the filter is the core component determining purification effectiveness [7][9]. - It is essential for consumers to consider brand reputation, service quality, and compliance with health regulations when selecting water purifiers [9]. Future Outlook - The industry is expected to evolve from a focus on basic survival needs to enhancing quality of life, driven by collaborative efforts among government, industry associations, and enterprises [9].