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不确定性冲击全球奢侈品市场 路威酩轩(LVMUY.US)加码韩国构建多元化支点
LVMHLVMH(US:LVMUY) 智通财经网·2025-09-25 02:00

Group 1 - LVMH is increasing its expansion efforts in South Korea to diversify its global business due to geopolitical and economic uncertainties affecting major markets like the US [1] - The flagship stores of Louis Vuitton and Dior in Seoul's Cheongdam area are set for expansion, with Dior's renovation possibly starting in 2027, including a permanent restaurant [1] - Bulgari is considering opening its first flagship store in South Korea, while Tiffany's flagship store is scheduled to open in Cheongdam in 2027 [1] Group 2 - The South Korean market is seen as a bright spot for luxury brands due to strong consumer love for luxury goods, economic resilience, and high consumer confidence [1] - Sales of Louis Vuitton, Hermès, and Chanel in South Korea grew nearly 10% last year, reaching $3.3 billion [1] - The increase in luxury sales is also driven by a surge in tourists from China and Japan, along with the depreciation of the Korean won, with tourist spending reaching a record 9.26 trillion won (approximately $6.6 billion) last year [1] Group 3 - Other luxury brands are also optimistic about the strong demand in the South Korean market, with Richemont reporting a 20% sales increase in Korea for the fiscal year ending in March [2] - Richemont opened a new flagship store for its Swiss watch brand Vacheron Constantin in Seoul, featuring Korean art exhibitions and private lounge spaces [2] - Hermès has relocated and expanded its flagship store in Seoul, reopening in August [2]