Xin Lang Cai Jing·2025-09-25 02:28Core Viewpoint - Hisense's HHA Smart Manufacturing Industrial Park in Thailand marks a significant overseas expansion, aimed at enhancing its presence in ASEAN and globally [1][3][4] Group 1: Project Overview - The HHA Industrial Park is Hisense's largest overseas production base, with a planned annual capacity of 12 million units and an annual output value of 100 billion Thai Baht by 2030 [1] - The first phase of the project involves an investment of 4.7 billion Thai Baht, establishing a factory for refrigerators, freezers, and washing machines, with an expected annual capacity of 2.6 million units and an output value of 8 billion Thai Baht [1] - The park aims to meet "global lighthouse factory" standards, incorporating advanced technologies such as AI quality inspection and digital twin technology to enhance production efficiency [1] Group 2: Strategic Location and Benefits - The industrial park is strategically located in the Eastern Economic Corridor (EEC) of Thailand, near deep-water ports and international airports, allowing for shared resources with established companies like Panasonic and Hitachi [2] - The Thailand Board of Investment has classified the project as a key foreign investment initiative, which is expected to reduce local operational costs by approximately 12% through shared facilities [2] Group 3: Business Performance and Market Context - Hisense's overseas revenue reached 20.451 billion yuan in the first half of 2025, a year-on-year increase of 12.34%, significantly outpacing the domestic business which saw a decline of 0.31% [3] - The ASEAN region, targeted by the HHA Industrial Park, experienced a 46% increase in sales of open-door refrigerators and a 55% increase in washing machine revenue in the same period [3] - The global home appliance trade is undergoing significant changes, with export volumes for refrigerators, washing machines, and air conditioners increasing by 6.5%, 10%, and 15.2% respectively in early 2025, amidst rising trade protectionism [3] Group 4: Long-term Vision and Industry Impact - The establishment of the HHA Industrial Park signifies Hisense's shift from "product output" to "ecosystem output," aiming to create a global supply chain model for Chinese home appliance companies [6] - Hisense's overseas strategy emphasizes deep localization through integrated R&D, production, and sales, with significant investments in R&D leading to over 20 technological breakthroughs [5]