Core Insights - The 2025 China International Service Trade Fair marks a significant moment with the second Global Financial Brand Conference and the third Global Pension Finance Conference taking place, where China CITIC Bank Prudential Life Insurance won two awards: "Best Brand Image Award" and "Best Digital Financial Model Award" [1] Group 1: Awards and Recognition - The "Yan Shu Award" is a prestigious recognition in the insurance industry, evaluating companies based on brand influence, product innovation, service professionalism, and social responsibility, using quantitative data such as market capitalization, brand market share, asset growth rate, and ESG performance [3] - The "Best Brand Image Award" focuses on brand recognition, social credibility, and media reputation, while the "Best Digital Financial Model Award" emphasizes online business rate, system reliability, intelligent service coverage, and data security compliance [3] Group 2: Company Strategy and Focus - China CITIC Bank Prudential Life Insurance adheres to the business philosophy of "Listening to the needs, Trustworthy where it matters," focusing on technology finance, green finance, inclusive finance, pension finance, and digital finance [3] - The company targets specific customer segments such as single individuals, new middle-class, middle-aged pillars, and the elderly, leveraging the advantages of CITIC Group's comprehensive financial services and Prudential Group's century-long insurance experience [3] Group 3: Service Offerings - In the health sector, the company has developed a four-dimensional service matrix encompassing inspection, diagnosis, care, and rehabilitation; in the pension sector, it has created a "city-centered care + travel + home" model serving over 80,000 clients [4] - In education, a "3+3+N" service system covering all age groups has been launched; in wealth management, an innovative "insurance + trust + pension" direct payment model has been introduced [4] Group 4: Digital Financial Innovations - The recognition of the "Best Digital Financial Model Award" highlights the company's strengths in digital finance, with ongoing advancements in big data and artificial intelligence to enhance customer engagement and service [5] - In 2024, the company plans to launch the "E-Partner" APP for insurance agents, facilitating tailored product offerings and timely services for clients, alongside a unified intelligent data analysis platform that has previously received accolades [5] - The company has achieved industry-leading online business rates, with electronic insurance application rates at 99.8%, electronic policy maintenance usage at 95.79%, and electronic follow-up usage at 90.31% [6]
中信保诚人寿荣获“最佳品牌形象奖”“最佳数字金融模范奖”