守初心 强服务 筑防线

Core Viewpoint - Trust companies are increasingly focusing on consumer rights protection through various educational activities and initiatives, recognizing it as a fundamental mission rather than an additional responsibility [1][2]. Group 1: Consumer Rights Protection Initiatives - Trust companies have been actively engaging in consumer rights protection activities, such as the "Financial Consumer Rights Protection Education Month" and "Financial Education Promotion Week" [1]. - The unique institutional advantages and service models of trust companies have positioned them as significant players in wealth management for residents [1]. - To maintain competitiveness, trust companies must integrate consumer rights protection throughout their business processes, transforming institutional advantages into effective services [1]. Group 2: Innovative Approaches to Consumer Education - There is a need to move beyond traditional methods and develop engaging consumer protection plans that resonate with the public [2]. - Utilizing platforms like video accounts and Douyin, trust companies can create relatable content, such as skits and animations, to address common consumer issues like false advertising [2]. - Establishing a standardized information disclosure system is essential, presenting key product information clearly to consumers [2]. Group 3: Complaint Handling and Risk Management - An efficient complaint handling and feedback mechanism is crucial for addressing consumer concerns and preventing potential risks [2]. - Trust companies should continuously improve their risk prevention and dispute resolution mechanisms, ensuring that consumer disputes are resolved quickly and effectively [2][3]. - Integrating consumer rights protection into every aspect of product design and risk management is vital for building trust and becoming a reliable "wealth guardian" for consumers [3].