强力整治乱象！直播电商不是假冒伪劣“藏身地”

Core Viewpoint - The market regulatory authority is intensifying efforts to address issues of false marketing and counterfeit products in the live e-commerce sector, emphasizing the need for integrated supervision and accountability among platforms [1][2][3] Group 1: Regulatory Actions - The market regulatory authority announced a crackdown on false marketing and counterfeit products in live e-commerce, with increased frequency and intensity of product quality and food safety inspections [1] - A comprehensive supervision approach will be implemented, involving online detection and offline investigation, as well as offline detection and online control [1] - Recent actions have included the investigation of typical cases in the live e-commerce sector to deter illegal activities and promote lawful operations [2] Group 2: Industry Challenges - The rapid growth of live e-commerce has been accompanied by significant issues, including the use of "shills" for product promotion and deceptive marketing tactics [1][2] - Reports indicate that in the first half of the year, the national online retail sales reached 74,295 billion yuan, growing by 8.5%, highlighting the importance of live e-commerce in this sector [2] - The prevalence of counterfeit and substandard products undermines consumer rights and the interests of compliant businesses, threatening the long-term development of the live e-commerce industry [2] Group 3: Platform Responsibilities - The regulatory authority emphasizes the responsibility of platforms to conduct proper qualification reviews and take action against operators infringing on consumer rights [3] - Platforms will face strict scrutiny for failing to manage prohibited and restricted products effectively, with severe consequences for those found negligent [3] - The live e-commerce environment should serve as a bridge connecting quality products with consumers, rather than a haven for counterfeit goods [3]