如何做好消保工作 听他们说……

Core Viewpoint - Trust companies are enhancing consumer financial education and protection efforts, transitioning from periodic promotions to ongoing services, fostering consumer trust and understanding of trust products [1][5][15] Group 1: Consumer Expectations - Consumers expect sincerity, professionalism, and partnership from financial institutions, emphasizing the need for realistic and responsible product introductions [4][20] - Trust companies should actively engage in investor education and communication regarding macroeconomic trends and market dynamics [6][11] Group 2: Industry Initiatives - During the 2025 China International Service Trade Fair, China Foreign Trade Trust effectively engaged the audience through interactive activities to promote trust knowledge [3][9] - Trust companies are increasingly utilizing innovative methods, such as technology-driven educational tools, to enhance public understanding of trust services [9][14] Group 3: Consumer Insights - Long-term trust investors express a preference for stable, low-risk products, with a focus on wealth preservation and retirement planning [10][12][20] - Some consumers appreciate trust companies that prioritize education from a buyer's perspective, respecting their risk preferences while offering diverse product options [12][21] Group 4: Industry Responsibility - Trust companies must build public trust to ensure long-term development, recognizing that every interaction with consumers carries significant responsibility [15][18] - The industry faces the challenge of improving public understanding of trust mechanisms and their applications in wealth management and philanthropy [17][21]