智能马桶行业正从价格竞争转向差异化竞争，泉果基金调研惠达卫浴

Core Viewpoint - The smart toilet industry is experiencing growth driven by consumer upgrades and health awareness, but faces intense competition and low market penetration [3] Group 1: Industry Overview - The smart toilet market is expanding due to the implementation of the "old-for-new" national subsidy policy, yet it remains characterized by low market penetration and significant product homogeneity [3] - The introduction of 3C certification and other standards is raising industry entry barriers and product quality requirements, benefiting leading companies with strong R&D capabilities and brand advantages [3] - The industry is shifting from price competition to differentiation based on functionality, technology, quality, and user experience [3] Group 2: Company Strategy - The company is committed to a dual strategy of deepening channel development and digital transformation, focusing on user needs across channels, products, marketing, and services [4][5] - The company is implementing a "thousand merchants and ten thousand stores" plan to enhance channel penetration, collaborating with decoration companies and old renovation firms to reach targeted consumer segments [4] - The company is expanding its online presence through traditional e-commerce platforms and emerging live-streaming channels to reach diverse consumer habits [5] Group 3: Product and Marketing Strategy - The company is enhancing its brand positioning as a "health bathroom expert," focusing on health, intelligence, and environmental sustainability in product development [6] - The company aims to optimize its product structure and improve the speed of new product launches to meet diverse consumer needs and enhance competitiveness [6] - Marketing efforts are focused on improving new product promotion efficiency and increasing the sales proportion of high-value products to strengthen overall profitability [6] Group 4: International Market Development - The company is optimizing its international business management system and adapting to new market conditions, particularly in the Middle East and Southeast Asia [6] - The company is enhancing its product capabilities for international markets by offering customized product support to increase customer loyalty [6] - The company continues to focus on major client aggregation strategies to improve localized service levels and strengthen long-term cooperation with key clients [6]