济南46站史传孟：党建共建搭桥梁 化肥销售助农兴

Core Viewpoint - The article highlights the successful integration of party-building initiatives with agricultural support and sales strategies by Jinan 46 Station, leading to increased agricultural productivity and sales growth [1][2][5]. Group 1: Party-Building Initiatives - Jinan 46 Station, under the leadership of manager Shi Chuanmeng, has established a close cooperation with local party branches to address farmers' needs through joint activities [2]. - The collaboration includes organizing theme party days and agricultural technology training, which enhances communication between the company and farmers, fostering trust and service delivery [2]. Group 2: Tailored Services for Farmers - The company has developed customized services based on local soil characteristics and crop fertilization cycles, offering high-quality fertilizers suited to local conditions [3]. - Delivery services are provided to solve transportation issues for farmers, ensuring that fertilizers reach the fields efficiently [3]. - The company has engaged over 50 large-scale farmers, supplying them with specific fertilizers for economic crops and staple crops, thus implementing a demand-driven supply model [3]. Group 3: Innovative Sales Models - To enhance sales efficiency and brand influence, Jinan 46 Station has introduced a "multi-channel + empirical" sales model [4]. - Offline channels have been expanded by promoting fertilizer products at fuel stations, creating a one-stop service for farmers [4]. - Online marketing efforts utilize platforms like WeChat and Douyin to frequently inform farmers about product features and usage [4]. - The company emphasizes brand trust by explaining the strategic partnership between Sinochem and China National Petroleum, and by conducting field trials to demonstrate product advantages [4]. Group 4: Sales Achievements and Future Plans - The implementation of party-building initiatives has resulted in significant sales, with over 15 tons of water-soluble fertilizers and 300 tons of compound fertilizers sold, generating over 1 million yuan in revenue [5]. - The quality of fertilizers and services has contributed to increased agricultural yields, positioning the company as a key player in rural revitalization efforts [5]. - Future plans include deepening party-building initiatives and exploring new service models to further support agriculture and rural development [5].