视频平台广告时长与标注不一致？市场监管总局回应

Core Viewpoint - The State Administration for Market Regulation (SAMR) is addressing consumer complaints regarding discrepancies between the actual duration of advertisements on video platforms and the duration indicated, emphasizing the importance of user experience and consumer rights [1][5]. Group 1: Consumer Complaints - Consumers have reported that the actual advertisement duration on several video platforms exceeds the indicated duration by 2-3 seconds, leading to dissatisfaction among users [3]. - A user expressed frustration over being a VIP member yet still encountering ads, questioning the transparency of advertisement duration [4]. Group 2: Platform Responses - Video platforms attribute the discrepancies to technical issues such as loading and buffering times, claiming that the actual advertisement duration aligns with the material duration [4]. - Mango TV stated that the cumulative loading time for multiple video ads results in a longer total playback time than indicated [4]. Group 3: Industry Insights - The long video industry lacks a unified standard for advertisement timing, and there is a call for collaboration among platforms, industry organizations, and regulatory bodies to establish norms [4]. - The need for platforms to innovate in content and advertisement formats is highlighted to balance advertiser demands with user satisfaction [4].