40万张照片背后的温度 看瑞众保险“我的美好生活”摄影大赛

Core Insights - The "My Beautiful Life" photography competition organized by Ruizhong Insurance collected over 400,000 entries and achieved a total interaction of over 6 million, showcasing the company's commitment to public welfare and customer engagement [1][7]. Group 1: Event Overview - The competition lasted for two months and featured five themes: "Ruizhong Guardian," "Memories of Light," "Through the Lens of TA," "Nature Fragments," and "Everyday Life" [2]. - The event highlighted the emotional connection between insurance services and everyday life, transforming the perception of insurance from merely a policy to a protector of daily living [2]. Group 2: Technological Empowerment - Ruizhong utilized an H5 platform for easy participation, allowing users to upload entries, interact in real-time, and engage in online voting, enhancing user experience and emotional connection [4]. - The company invested 191 million yuan in technology to support this digital initiative, reflecting its commitment to digital transformation [4]. Group 3: Service Innovation - Ruizhong Insurance implemented offline activities in collaboration with 24 branches, including "Beautiful Life Answer Book" and street exhibitions, to promote insurance culture and engage with the community [6]. - Employees demonstrated professionalism and enthusiasm during various local events, reinforcing the company's values and commitment to customer service [6]. Group 4: Corporate Responsibility - The photography competition not only gathered beautiful moments but also reflected Ruizhong's commitment to social responsibility, with approximately 50 billion yuan invested in green projects and 386 million yuan in rural revitalization efforts [7][8]. - The company aims to create a new financial ecosystem for agriculture, showcasing its dedication to sustainable development [7]. Group 5: Future Directions - Ruizhong Insurance plans to continue focusing on customer needs and enhancing service experiences while upholding its mission to serve the nation and protect beautiful lives [9].