延长营业时间、推行免预约，如何做好“文博消费”文章？

Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and optimizing reservation systems for popular cultural venues [1][3] Group 1: Policy Measures - The government has proposed measures to extend operating hours for popular cultural venues and encourage no-reservation policies to meet the diverse cultural needs of the public [1][3] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation policies starting in September [1][3] Group 2: Economic Impact - Optimizing reservation methods is expected to enhance user experience and stimulate local economies, including ticket sales, cultural products, and dining [2][3] - The Shanghai Museum's recent exhibition attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing over 35 billion yuan to the city's overall consumption [2] Group 3: Innovation in Cultural Exhibitions - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to develop cultural products and digital offerings [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The integration of modern technology with traditional and contemporary culture is expected to enhance visitor experiences and rejuvenate tourism destinations [4] - Cultural consumption is anticipated to expand beyond urban areas and popular venues, becoming a significant part of mass tourism [4]