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我国新型消费发展向好活力释放
Jing Ji Wang·2025-09-25 05:35

Core Insights - The new consumption model is empowering the economy beyond mere sales growth, showcasing multi-dimensional value through "consumption expansion, industrial upgrading, and vitality release" [1][2] - Experts believe that the vigorous development of new consumption will be a crucial driver for stimulating consumer demand and promoting economic growth in the coming period [2][3] Consumption Expansion and Economic Growth - New consumption activates existing potential while opening up new growth spaces, with policies like the upgrade of the old-for-new consumption scheme contributing significantly [2] - The central government has allocated 300 billion yuan in long-term special bonds to expand subsidies to 12 product categories, leading to sales exceeding 1.6 trillion yuan and benefiting 400 million people by June 2025 [2] Supply-Side Transformation - New consumption is driving industries towards green and intelligent transformation, with over 50% of new energy vehicle replacements and 90% of first-level energy-efficient appliances sold [3] - Emerging consumption forms such as instant retail and VR events are expected to grow rapidly, with the instant retail market projected to exceed 2 trillion yuan by 2030 [3] Diverse Consumer Demands - Innovations in retail and e-commerce are enhancing consumption efficiency and shopping experiences, while the rise of content creation and knowledge payment is expanding consumption into cultural and intellectual realms [4] - The growth of new consumption is supported by factors such as the widespread application of new information technologies, improved infrastructure, rising income levels, and an evolving consumer demographic [4] Emotional and Experiential Consumption - Modern consumers are shifting from purchasing goods to seeking emotional value, as seen in the rise of experiences like escape rooms and urban exploration [5] - The rapid growth of health and cultural consumption reflects new consumption's response to the demand for a better quality of life [5] Challenges and Development Gaps - Despite rapid growth, new consumption faces challenges such as regional imbalances, supply shortages, and regulatory lag [6] - The digital divide is evident, with rural internet penetration at 65.6%, significantly lower than the national average of 78.6%, hindering the potential of new consumption in rural areas [6] Recommendations for High-Quality Development - Experts suggest a multi-faceted approach to enhance new consumption, including innovative regulatory frameworks and improved digital infrastructure to bridge the digital divide [7] - The development of new consumption is seen as a pathway to expand domestic demand and transition towards high-quality economic growth, with a focus on meeting personalized consumer needs [7]