阳光人寿：橙意服务广覆盖，重点人群零距离

Core Viewpoint - The company is committed to enhancing financial services by focusing on customer needs, particularly for vulnerable groups such as the elderly, children, and individuals with disabilities, aiming to create a modern financial service system that is warm, accessible, and comprehensive [1]. Group 1: Digital Transformation and Accessibility - The company addresses the "digital divide" by launching the "Sunshine Mode" on its app, which features user-friendly design elements such as large fonts, high contrast colors, and direct access to common functions, ensuring effective service for elderly users [2]. - AI-driven customer service is implemented to provide efficient support, allowing for a seamless connection between the company and its clients [2]. Group 2: Financial Education and Awareness - The company promotes financial literacy among key demographics through various training programs and outreach initiatives, including workshops on emergency knowledge and basic sign language [4]. - Efforts to enhance risk awareness and financial autonomy are exemplified by community engagement activities, such as educating elderly and disabled individuals about consumer rights and fraud prevention [5]. Group 3: Personalized and Inclusive Services - The company offers a "one-stop" service model for elderly and disabled clients, including dedicated service areas equipped with assistive devices and multilingual support for foreign clients [8]. - Remote support options are available for clients unable to visit physical locations, ensuring that financial services are accessible to all [8]. Group 4: Community Engagement and Outreach - The company extends its educational efforts to rural areas and new citizens, conducting regular outreach to promote fraud prevention and insurance knowledge [5]. - Initiatives such as financial literacy programs in schools and community centers aim to bridge the gap between urban and rural populations, fostering mutual support and knowledge sharing [5]. Group 5: Comprehensive Service Integration - The company integrates various service channels, from in-person consultations to online adaptations, ensuring that financial care reaches every household [10].