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Core Viewpoint - The "Guiding Opinions" issued by the Ministry of Commerce and other departments aim to promote digital consumption by focusing on supply-demand collaboration, enhancing digital consumption offerings, nurturing digital consumption entities, optimizing support systems, and creating a favorable environment for digital consumption. Group 1: Digital Product Consumption - The "Guiding Opinions" encourage enterprises to accelerate R&D and increase the effective supply of AI terminal products, unlocking consumption potential for new products such as AI smartphones, computers, smart robots, wearable devices, and desktop 3D printers [2] - It emphasizes the need to accelerate the development and interconnectivity of smart home appliances, smart security, and video care systems, as well as to conduct pilot projects for smart connected vehicles [2] Group 2: Digital Service Consumption - The "Guiding Opinions" promote the use of AI, virtual reality, and augmented reality to enhance consumer experiences in cultural venues, tourist attractions, and leisure districts, creating immersive and diverse consumption scenarios [3] - It also highlights the importance of digital empowerment in life services, aiming to build a smart service platform that integrates online and offline services [3] Group 3: Digital Content Consumption - The "Guiding Opinions" encourage the use of technologies like the metaverse and generative models to innovate digital cultural products, integrating elements from museums and intangible cultural heritage [4] - It supports the creation of high-quality content in fields such as animation, gaming, film, music, and online literature, promoting a healthy development of secondary creation through cultural co-creation [4] Group 4: Digital Marketing and E-commerce - The "Guiding Opinions" outline the development of smart retail and support for the digital marketing of physical commerce enterprises across various channels [5] - It encourages the healthy development of new business models such as instant retail, social e-commerce, and live-streaming e-commerce, while promoting quality standards in e-commerce [5] Group 5: Financial Support for Digital Consumption - The "Guiding Opinions" propose that government financing guarantee institutions provide credit support for small and micro enterprises in the digital consumption sector [7] - It encourages financial institutions to collaborate with digital consumption and payment enterprises to develop financial products and services tailored to digital consumption characteristics [7]