谷子经济、虚拟经济助推，动漫短剧爆发：一分钟一集的表情包漫剧，一个动画师一天能做六分钟

Core Viewpoint - The short drama market, particularly in the realm of animated short dramas, is experiencing significant growth and is expected to become a mainstream content consumption form in China, with user numbers reaching 696 million by June 2025, accounting for nearly 70% of internet users [1][4]. Group 1: Market Trends - The animated short drama segment is currently the hottest keyword in the short drama landscape, leveraging AI technology to combine fast-paced storytelling with limitless creative possibilities [1][3]. - Douyin's animated short dramas have seen over 90% year-on-year growth in both views and likes in the first half of this year, with the market expected to exceed 20 billion yuan in the next two years [1][3]. - Major platforms like Douyin, Kuaishou, and Bilibili are accelerating their investments in animated short dramas, launching support plans to foster this new segment [4][6]. Group 2: Consumer Insights - The target audience for animated short dramas is primarily young males, with 90% of users fitting this demographic, indicating a shift in viewer engagement and preferences [7][8]. - The "谷子经济" (Guzi Economy) and virtual economy trends highlight the strong purchasing power and mature payment habits of the secondary dimension audience, who demand high-quality content [6][8]. Group 3: Production Dynamics - AI technology is significantly lowering production costs and time, allowing for a more stable and controllable production process compared to traditional live-action dramas [6][8]. - Animated short dramas are characterized by a different narrative approach, focusing on imaginative settings and character development rather than immediate viewer engagement [7][8]. Group 4: Future Outlook - The animated short drama industry is on the brink of explosive growth, with expectations for increased production and variety in the coming 2-3 years [8]. - Industry experts believe that a blockbuster animated short drama akin to "家里家外" (Home and Away) will emerge soon, indicating a promising future for this content format [3][8].