天猫发布《2025天猫宠物经济跨界观察》 11个行业72个品牌跨界入局

Core Insights - The report "2025 Tmall Pet Economy Cross-Border Observation" highlights the strong appeal of the pet economy across various industries, with 72 cross-border brands identified on Tmall, spanning 11 sectors including apparel, home appliances, and daily chemicals [1][2] Group 1: Market Trends - Nearly 40% of cross-border brands focus on essential pet cleaning and other supplies, while over 30% target personalized pet apparel [1] - Domestic brands dominate the pet cross-border market, accounting for 48% of the total, with Guangdong, Zhejiang, and Shanghai being the most concentrated provinces [1] Group 2: Brand Performance - The median establishment year for domestic brands is 2003, compared to 1949 for international brands, yet both entered the pet market around 2022. Domestic brands have shown significantly better performance in 2025 compared to their international counterparts [2] - 22% of cross-border brands have established independent pet sub-brands or opened dedicated Tmall stores, indicating a strong commitment to the pet sector [2] Group 3: Sales Dynamics - In the top 10 cross-border pet brands on Tmall for the first half of 2025, 60% adopted a deep investment model, with brands that established pet sub-brands or dedicated stores achieving 738% higher average monthly sales compared to those with a "testing the waters" approach [2] - Miniso, a private label retailer, launched its pet product flagship store on Tmall in March 2024, achieving daily sales exceeding 100,000 yuan within five months, showcasing the effectiveness of independent operations in the pet market [3] Group 4: Market Opportunities - The opportunity window in the pet market remains open, with a 90% turnover rate in the top 20 cross-border pet brands from the first half of 2024 to 2025, indicating a dynamic market landscape [4] - 77.8% of cross-border brands chose pet sectors closely related to their main business, leading to better performance, as nearly 60% of top-performing brands adhered to this principle [4] - Pet smart products and pet cleaning supplies are identified as having significant blue ocean potential, with growing demand and no dominant brands, providing space for differentiated competition for brands with relevant technology and R&D advantages [4]