外卖要有“新国标”了！

Core Viewpoint - The draft "Basic Requirements for the Management of Takeaway Platform Services" aims to regulate platform fees, promotional behaviors, and enhance service quality while reducing the operational burden on merchants and guiding orderly competition among platforms [1][5][11]. Summary by Sections Platform Fees and Charges - The draft specifies that takeaway platforms must limit the charging items to merchants and cannot arbitrarily introduce new fees, enhancing transparency in fee disclosure [1][5]. - It emphasizes the need for platforms to set reasonable service fees and to gradually lower basic commissions, especially for small and micro businesses [3][10]. Promotional Behavior - The draft aims to regulate pricing promotions to curb coercive competition and excessive price wars, prohibiting platforms from forcing merchants to share promotional costs [5][11]. - It also restricts platforms from mandating or indirectly compelling merchants to engage in price promotions [5][11]. Merchant Qualification and Food Safety - The draft introduces stringent requirements for merchant qualifications, including the need for real licenses and store scene information, to prevent "ghost restaurants" from operating [7][10]. - It addresses the issue of "order overload" where merchants cannot handle peak orders, proposing a "order control prompt" mechanism to mitigate risks [9][10]. Delivery Personnel Rights - The draft focuses on ensuring fair compensation and rest rights for delivery personnel, advocating for a compensation mechanism that matches their workload and limiting their working hours to prevent health risks [10][12]. - It suggests that platforms should issue fatigue alerts for delivery personnel who work continuously for over four hours [10]. Industry Regulation and Market Health - The introduction of the new standards marks a significant upgrade in the regulation of the takeaway industry, promoting a balanced ecosystem among platforms, merchants, delivery personnel, and consumers [11][12]. - The takeaway market in China has grown to approximately 1.2 trillion yuan, with 545 million online takeaway users, highlighting the importance of regulation for sustainable development [11][12].