Core Viewpoint - The State Administration of Radio and Television (SARFT) has made significant progress in enhancing the quality of broadcasting and online audiovisual services during the "14th Five-Year Plan" period, focusing on user experience and service standards [1][2][3] Group 1: User Experience Enhancements - SARFT has implemented measures to optimize subscription rules for automatic renewals, transforming them into voluntary renewals through methods like "double confirmation" and SMS reminders [1][2] - The introduction of micro set-top boxes and integrated TVs aims to simplify user experience by reducing cable clutter and enhancing aesthetic appeal [1] - The development of universal remote controls allows users to operate both the TV and set-top box with a single device, improving accessibility for all users, especially the elderly [2] Group 2: Service Expansion and Governance - SARFT has expanded its governance efforts to include various venues such as hotels, nursing homes, hospitals, and schools, achieving "one-click live TV" functionality in over 18,600 hotels [2] - The cancellation of startup advertisements on smart TVs has been achieved, with 93% of models now offering a "one-click disable" feature, enhancing user satisfaction [3] - A total of 11 technical standards have been published, and five regulatory documents have been revised to establish a long-term governance mechanism for the industry [3]
基本实现开机看直播 我国电视“套娃”收费和操作复杂治理成效明显
Zhong Guo Xin Wen Wang·2025-09-25 08:00