莲花之韧：24个月造不出车，也不会造网红车

Core Viewpoint - Lotus is committed to maintaining its focus on driving performance amidst a highly competitive and homogenized automotive market, emphasizing the importance of originality and innovation in the luxury sports car segment [1][2][12]. Group 1: Market Position and Strategy - Lotus has reintroduced its models EMEYA and ELETRE with new pricing, starting at over 500,000 yuan, while facing challenges in the Chinese market despite price increases in key markets like the US, UK, and Japan [1][2]. - The company is undergoing significant structural changes, including the integration of its UK and Chinese operations to enhance efficiency and reduce direct costs by at least 30% [2][3]. - Lotus is positioned as a global supercar brand with a 77-year history, supported by Geely, distinguishing itself from other luxury brands that are often backed by larger groups [2][3]. Group 2: Brand and Innovation - The brand has successfully reclaimed its trademark after a five-year legal battle, allowing for unified brand identity and management under Chinese leadership [5][12]. - Lotus emphasizes the need for continuous investment in technological innovation and brand building, rejecting the trend of producing "copycat" vehicles that lack sustainability [8][12]. - The company aims to produce vehicles that meet rigorous international standards, particularly in the US market, where compliance and testing processes are strictly enforced [10][12]. Group 3: Industry Challenges and Vision - The Chinese automotive market is characterized by rapid product turnover and a trend towards homogenization, which Lotus seeks to counteract by focusing on originality and the driving experience [8][12]. - Lotus acknowledges the intense competition in the automotive industry but remains committed to its principles of thorough testing and development, rejecting the notion of treating the market as an experimental ground [9][10]. - The company believes that the future of the Chinese automotive industry lies in creating original products that can earn global respect, rather than following trends of imitation [8][12].