SZAP(SZ:000061) Zheng Quan Shi Bao Wang·2025-09-25 08:36Core Viewpoint - The article discusses the transformation of traditional agriculture in China towards high-quality development, emphasizing the importance of standardization in the agricultural supply chain, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area's "vegetable basket" project [1][2]. Group 1: Industry Transformation - The agricultural sector is shifting from a focus on quantity to an emphasis on quality, branding, and collaboration, driven by national policies aimed at enhancing the agricultural supply system [1][2]. - The "vegetable basket" project requires a unified standard for agricultural products, necessitating quality control from production to market [2][3]. Group 2: Deep Agricultural Group's Strategy - Shenzhen Agricultural Products Group (Deep Agricultural Group) positions itself as a connector between rural and urban areas, leveraging the agricultural foundation of Huaiqi to meet the demand of the Greater Bay Area [3]. - The company aims to create a model for standardized processes in planting, sorting, cold chain logistics, and sales, addressing the industry's challenges of efficiency and ecological balance [3][4]. Group 3: Technological Innovation - Deep Agricultural Group employs technology to address traditional agricultural pain points, such as high labor costs and low efficiency, by implementing automated planting and precision agriculture techniques [6][7]. - The introduction of a cold chain traceability system enhances consumer trust by providing transparent information about product origins and quality [6][7]. Group 4: Brand Development and Economic Impact - The brand strategy focuses on establishing standards before branding, ensuring that products are recognized for their quality and safety [7][8]. - The introduction of standardized practices has led to a 41.67% price increase for Huaiqi rice, demonstrating consumer acceptance of the quality and branding approach [8]. - The model has created approximately 1,000 long-term jobs and 10,000 short-term jobs, benefiting local farmers by integrating them into the supply chain and stabilizing their income [8]. Group 5: Future Directions - The Huaiqi model is intended to be replicable across the country, with plans to expand standardized planting areas to 50,000 acres within five years [8]. - The company aims to enhance digital applications in cold chain logistics to ensure transparency throughout the agricultural supply process [8].