二手平台上一货难求！月饼礼盒设计费被传上千万，胖东来辟谣

Core Viewpoint - The controversy surrounding the high design cost of the mooncake packaging by Pang Dong Lai has drawn significant attention, with the company clarifying that the actual design fees are much lower than initially reported [1][2]. Design Costs - Pang Dong Lai confirmed that the design fees for the 2025 Mid-Autumn Festival mooncake gift boxes amounted to 3.72 million yuan for 9 designs and 420,000 yuan for 21 types of loose packaging [1][2]. - The design was executed by the Hong Kong design team led by Chen Youjian, with the mooncake gift box prices ranging from 97 yuan to 350 yuan [2]. Sales Performance - As of September 25, several popular mooncake gift boxes, including "Yingyue," "Shangyue," and "Chuiyue," have sold out across all stores in Xuchang and Xinxiang, with no confirmation on restocking [8]. - The retail prices for these gift boxes are 265 yuan for "Yingyue" and "Shangyue," and 350 yuan for "Chuiyue," with the average price per mooncake being approximately 29 to 33 yuan [9][12]. Market Demand and Pricing - The demand for these mooncake gift boxes has led to significant price increases on secondary markets, with some sellers marking up prices by over 100 yuan compared to the original retail price [8][12]. - The market prices for the "Yingyue" and "Shangyue" gift boxes have risen to around 295 to 366 yuan, while "Chuiyue" is priced between 380 to 390 yuan, reflecting a premium of 30 to 101 yuan [12]. Packaging Concerns - There are consumer concerns regarding potential over-packaging of the mooncakes, questioning whether the high design fees are justified [13]. - Despite these concerns, Pang Dong Lai maintains that their packaging adheres to reasonable standards and does not constitute over-packaging [7][17]. Company Background - Pang Dong Lai, a well-known supermarket chain in Henan, was established in 1995 and currently operates 13 stores in Xuchang and Xinxiang, with a total sales revenue of 16.773 billion yuan as of September 23 this year [17].