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定价还“跑得通”吗?薛记炒货独家回应:门店规模已增长至1200家左右
Xi Niu Cai Jing·2025-09-25 09:41

Group 1 - The core viewpoint of the articles highlights the rising popularity of freshly made snacks, particularly represented by the brand Xueji Snacks, which focuses on freshness and quality to meet consumer demands [2][3] - Xueji Snacks has expanded its product offerings to include nuts, dried fruits, and other leisure snacks, with the number of stores exceeding 1,200 nationwide as of 2024 [2] - The company emphasizes that its competitive edge lies in quality and consumer perception of value rather than price competition, stating that they do not engage in price wars [2] Group 2 - Previous funding was primarily allocated to establish a food factory in Texas, covering an area of 133,000 square meters with an annual production capacity of 117,000 tons [3] - Xueji Snacks maintains a strict procurement standard for raw materials, which increases costs but ensures high quality, aiming for a balance between price and quality while achieving reasonable profits [3] - The company plans to continue focusing on key products like chestnuts and cashews, enhancing product quality and expanding its research and development team to introduce more appealing products [3]