GEN Korean BBQ Opens 22nd California Location, Second in San Diego

Core Insights - GEN Restaurant Group, Inc. has opened its second location in San Diego, California, specifically in La Jolla, expanding its presence in the market [1][2] - The new restaurant marks the 15th opening for the company in the current year, highlighting its growth strategy and commitment to connecting with customers [2] - GEN Korean BBQ is recognized as one of the largest Asian casual dining concepts in the U.S., with over 56 company-owned locations since its founding in 2011 [3] Company Overview - GEN Korean BBQ offers a unique dining experience where guests grill their own meals at the table, featuring a diverse menu that includes traditional Korean and Korean-American dishes [3] - The La Jolla location is strategically situated near the University of California, San Diego, targeting both local residents and visitors [2][3] - The restaurant operates with extended hours, catering to a wide range of dining preferences throughout the week [3]