Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Secures 1st Real Estate Location in Quebec

Core Insights - Happy Belly Food Group Inc. has announced the securing of a real estate location for the first Quebec-based Rosie's Burgers in Montreal's Mile End neighborhood, with construction set to begin imminently [1][3] - This location marks the first of ten stores planned under a multi-unit franchise agreement with Carma Hospitality in the Greater Montreal Area, indicating a strategic expansion into a growing market [3][5] - The Mile End area is characterized by a high-density, walkable community with a strong culinary reputation, making it an ideal location for the launch of Rosie's Burgers [3][5] Company Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, including Quebec, Ontario, and British Columbia, positioning the brand for rapid growth [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, reinforcing its commitment to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, indicating a robust growth trajectory and ambition to become Canada's leading restaurant consolidator [7][9] Brand Positioning - Rosie's Burgers focuses on delivering handcrafted smash burgers and classic comfort food, appealing to a trend-conscious population that values innovative yet approachable dining options [8] - The brand aims to leverage its proven track record in the burger space and a high-performing franchise model to establish itself as Canada's leading smash burger brand [5][7]