齐鲁晚报·齐鲁壹点上榜2025年亚洲品牌500强

Core Viewpoint - The World Brand Lab announced the 2025 Asia Brand 500 report, highlighting the inclusion of Qilu Evening News and Qilu Yidian as the only media brand from Shandong in the list, marking its ninth entry into the rankings [1] Group 1: Brand Recognition - Qilu Evening News and Qilu Yidian were recognized in the Asia Brand 500 for the ninth time, showcasing its strong brand presence in the media sector [1] - The brand is the only media representative from the Shandong region in this prestigious list [1] Group 2: Media Development Strategy - The company is adapting to changes in the media landscape by promoting deep integration of media and technology, focusing on building a modern smart media framework [1] - It has implemented a dual-brand strategy with Qilu Evening News and Qilu Yidian, enhancing its platforms in intelligent media, cloud services, and think tank operations [1] Group 3: Media Operations and Economic Impact - The total audience coverage of the all-media system exceeds 186 million, indicating a strong reach [2] - The "Media + N" operational model has been optimized, creating various media formats including advertising, content, video, and technology [2] - The "Qilu Agricultural Supermarket" platform, developed in collaboration with the Shandong Provincial Department of Agriculture, has attracted over 5,600 merchants and generated over 100 million yuan in transactions [2] - The Qilu International Auto Show has been held 52 times, generating nearly 8 billion yuan in annual sales [2] Group 4: Technological Innovation - The company has established a self-controlled platform through its technology team, exploring applications of AI, big data, and blockchain in media [3] - The Qilu Yidian app has been upgraded to version 12.0, focusing on innovative content delivery and user interaction [3] - Key products include the "Yidian Tianyuan" metaverse space, "Yidian Tianji" media model, "Yidian Tianyan" content risk control platform, and "Yidian Tianc" digital human platform, with several receiving national certifications [3] Group 5: Intellectual Property and Recognition - The company has applied for 53 national patents and obtained over 130 software copyrights [4] - It has received numerous honors, including recognition as a national high-tech enterprise and various provincial-level accolades [4]