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外卖“新国标”,要来了!
Zhong Guo Ji Jin Bao·2025-09-25 10:05

Core Viewpoint - The new national standard for food delivery platform services aims to regulate service management, enhance service quality, and alleviate the operational burden on merchants while promoting fair competition among platforms [2][3][5]. Group 1: Regulatory Framework - The draft of the "Basic Requirements for Food Delivery Platform Service Management" has been publicly released for feedback, indicating a move towards standardized management practices in the food delivery sector [2][3]. - The standard is managed by the National Platform Economy Governance Standardization Technical Committee, with contributions from various organizations including the China Standardization Research Institute [3][5]. Group 2: Key Issues Addressed - The draft focuses on critical issues such as platform fees, promotional activities, and the rights of delivery personnel, addressing concerns about "involution" in competition, non-transparent fees, and insufficient protections for delivery workers [2][4]. - Specific requirements for fee management are outlined, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [3]. Group 3: Enhancements in Service Management - The draft proposes measures to ensure transparent and fair promotional activities, aiming to maintain market order amidst competitive pressures [3]. - It emphasizes the need for platforms to establish a standardized admission mechanism for merchants, ensuring rigorous qualification checks and operational guidance to enhance food safety and service quality [3]. Group 4: Delivery Personnel Rights - The draft highlights the importance of protecting delivery personnel's rights, including fair wages, working hours, and career development opportunities, advocating for a sustainable rights protection mechanism [4]. Group 5: Overall Impact - The introduction of this standard is expected to address societal concerns, fostering a fair, orderly, and sustainable industry landscape, thereby enhancing consumer trust and the overall image of the sector [6].