假日经济｜国庆档8部新片预售票房破1900万，观众偏好差异明显

Core Insights - The National Day holiday box office is characterized by sequels, series, and intellectual property (IP) films becoming mainstream [1][2][3] - The pre-sale box office for the 2025 National Day holiday has exceeded 19 million, with several films leading the pre-sale rankings [1] - Historical data shows that patriotic films are the most popular during the National Day holiday, with significant box office performances in previous years [1][2] Box Office Performance - The 2019 National Day holiday achieved a record box office of 4.466 billion, with the patriotic film "My Country, My People" contributing 1.97 billion [1] - The 2020 box office was 3.967 billion, led by "My People, My Homeland" at 1.87 billion [1] - The 2021 box office reached 4.385 billion, with "The Battle at Lake Changjin" leading at 3.09 billion, setting a record for the National Day holiday [2] - The 2022 box office dropped to 1.499 billion due to the pandemic, while the 2023 box office rebounded to 2.736 billion, and the 2024 box office is projected to be 2.105 billion [2] Film Diversity and Audience Insights - The 2023 National Day holiday features a diverse range of film genres, including fantasy, action, war, drama, animation, history, comedy, and crime, catering to various audience preferences [2][3] - "Assassination of the Novelist 2" leads in pre-sales, emphasizing a strong visual experience and significant market share in lower-tier cities [2] - Audience demographics show that "The Volunteers: Blood and Peace" appeals to older viewers, while "Wandering Life" attracts younger audiences in first-tier cities [3] Industry Trends - The trend of sequels, series, and IP films indicates a maturation and industrialization of the Chinese film industry [3] - "The Volunteers: Blood and Peace" is the concluding part of a trilogy, while "Assassination of the Novelist 2" is a sequel to a successful commercial film, highlighting the industry's focus on building strong viewer bases [3] - The naming of "The Three Kingdoms: The Starry Sky Part One" suggests a strategic move to develop a series of films based on the Three Kingdoms theme [3]