Wrap Appoints Internationally Recognized Strategic Communications and Technology Expert Braden Frame as Chief Commercial Officer

Core Viewpoint - Wrap Technologies, Inc. has appointed Braden Frame as Chief Commercial Officer to lead the company's transition towards integrated subscription-based services and counter-drone technologies, aiming to enhance public safety and national security solutions [1][3][6] Company Developments - The appointment of Braden Frame is part of Wrap's strategy to evolve beyond its flagship BolaWrap® device and introduce scalable, recurring offerings for law enforcement, private security, and the U.S. Department of Defense [3][6] - Frame will oversee marketing, product strategy, pricing, training, and go-to-market execution, focusing on productizing Wrap's solutions and expanding into defense and high-security markets [5][9] Leadership Background - Braden Frame brings two decades of experience in public safety and technology, including frontline service as a firefighter and paramedic, which positions him well to lead Wrap's commercial growth [4][8] - His career reflects a commitment to public service and innovation, transitioning from frontline operations to shaping public safety strategy and advancing technology-driven solutions [8] Strategic Goals - Under Frame's leadership, Wrap aims to pursue recurring revenue growth by increasing market share and redefining modern public safety through scalable innovation and global partnerships [9] - The company is expanding its mission to provide an integrated suite of solutions, including subscription-based training and advanced counter-UAS technologies, to address urgent challenges in public safety and defense [9]