Cai Jing Wang·2025-09-25 10:36Core Insights - The 2025 Beijing Cultural Forum's Cultural Industry Investors Conference was held on September 24, where several cultural projects, including "iQIYI Paradise" in Wangfujing, were successfully signed [1] Company Developments - iQIYI has partnered with Beijing Wangfujing Joy Shopping Center to create the "iQIYI Paradise," marking its third theme park signing in 2023 after projects in Yangzhou and Kaifeng [2] - The iQIYI Paradise aims to integrate Chinese film and television IP with cutting-edge digital technology, providing an immersive entertainment experience [2][3] - iQIYI's strategy focuses on "IP full-scenario development" as a response to declining membership and advertising revenues, seeking a "second growth curve" [2] Industry Trends - The theme park market in China reached a scale of 47.1 billion yuan in 2023, reflecting a year-on-year growth of 23.5% [3] - The trend of light-asset operations in theme parks is gaining traction, allowing companies like iQIYI to avoid heavy capital burdens while focusing on content and operational support [3]