农行济南望岳支行:助力银发老人,跨越数字鸿沟
Qi Lu Wan Bao·2025-09-25 11:20

Core Insights - The Agricultural Bank of China (ABC) Jinan Wangyue Branch emphasizes a customer-centric service approach, particularly focusing on the needs of elderly clients during the digital transformation era [1] Group 1: Customer Service Initiatives - A 78-year-old elderly client visited the ABC Jinan Wangyue Branch to inquire about her pension, facing difficulties due to mobility issues and lack of familiarity with mobile banking [1] - The branch manager provided personalized assistance by demonstrating how to use the mobile banking app, ensuring the elderly client could access her pension information easily [1] - The introduction of a large-font version of the mobile banking app caters specifically to the needs of older customers, enhancing their banking experience [1] Group 2: Bridging the Digital Divide - The ABC Jinan Wangyue Branch's approach of "slow service" aims to help elderly clients overcome the "digital divide," making technology more accessible and user-friendly for them [1] - The initiative reflects the bank's commitment to integrating technology with a warm, caring service, ensuring that financial services remain convenient and supportive for the elderly [1]