The Nutriment Company stalks twin pet-food deals in sales growth quest – CEO Anders Kristiansen talks M&A, strategy

Core Insights - The Nutriment Company aims to become a leader in the fresh pet food market, planning to triple its size in the next four to five years [1][5][22] - The company has been actively acquiring businesses to expand its geographical reach and product offerings, having purchased seven companies this year alone [4][6][22] - The fresh pet food market is experiencing significant growth, particularly in Europe, with a focus on smaller dog products and natural ingredients [3][7][11] Company Strategy - The Nutriment Company is focusing on integrating acquired businesses to create a unified structure, which includes a single e-commerce platform and sales force [17][19][20] - The company is targeting acquisitions of businesses with EBITDA between €1 million ($1.1 million) and €5 million, aiming for efficient integration [16][17] - Future plans include further acquisitions in the pet supplements sector, with expectations to acquire another supplements business by the end of the year [26] Market Trends - The fresh pet food segment is growing at over 20%, with a notable shift in consumer preferences towards higher-quality, natural products for pets [7][11][13] - The company has observed a trend of pet owners treating their pets more like family, leading to increased demand for premium pet food products [10][13] - The market for pet food in Europe has seen a slowdown in growth rates post-pandemic, but the natural and fresh segments are expected to continue growing faster than the overall market [10][11] Financial Performance - The Nutriment Company is projected to achieve sales of approximately €240-250 million this year, reflecting a growth of 50-60% compared to the previous year [22] - The company's five-year plan targets reaching around €650 million in sales, indicating a strategic approach to growth that balances acquisitions and organic development [23] Future Outlook - The company is currently focused on expanding within Europe, with plans to explore opportunities outside the region in the future [25] - There are considerations for a potential IPO or sale to a larger private equity fund within a couple of years, as the company continues to grow rapidly [27]