Cost control, product offer sees H&M Q3 operating profit rise

Core Insights - H&M's operating profit for Q3 increased by 40% to SEK4.91 billion, up from SEK3.51 billion in the same quarter last year, with an operating margin of 8.6% [1] - The company launched its brand in Brazil in August, indicating strong potential for growth in the Latin American fashion market [2] - H&M's sales rose by 2% in Q3 when adjusted for currency fluctuations, while gross profit remained stable at SEK30.14 billion, leading to a gross margin increase to 52.9% from 51.1% [2][3] Performance Overview - For the first nine months, H&M reported a 2% rise in net sales in local currencies, with gross profit at SEK88.74 billion and a gross margin of 52.5% [4] - The operating profit for the nine-month period was SEK12.03 billion, with an operating margin of 7.1% [4] - The company expects September 2025 sales to match those of the same month in the previous year [4] Strategic Focus - H&M emphasizes a strong customer offering and cost control to navigate ongoing market uncertainties, aiming for long-term sustainable growth [5]